Choose a dot com you don't have to spell or explain, it gets old fast if the word eight is actually spelled out as "ate" or "8".

Choose a name containing one of your key words. The search engines will often give a higher ranking to dot coms having keywords within the name.

Choose something catchy and easy to remember.

Shorter is better but sometimes a longer name is easier to remember if it is a catchy phrase.

Who is your audience?

How old are they? Are they mostly men or women? What is their average income?

Do they shop online for your product? Different age groups and genders have their own style of surfing. You don't want people to be guessing or getting lost.

How do you want to present your product? Try to anticipate what your customer wants.

How will people find you? Just because you build a web site doesn't mean they will find it.

How will you promote your website?

Once someone is on your website what do you want them to do?